Cool Spring Downtown District is a nonprofit arts and culture organization located in Fayetteville, North Carolina. The district exists to promote the businesses, art, and lifestyle of Downtown Fayetteville, acting as a community concierge for visitors, residents, and entrepreneurs. Their goal is to foster growth, tourism, and engagement by showcasing everything downtown Fayetteville has to offer — from local businesses and events to real estate opportunities and cultural attractions.
Cool Spring Downtown District has approached Second Click Media to design and develop a modernized, photography-heavy, and user-friendly website built in WordPress using Elementor Pro.
The new site will replace the existing Divi-based build, which is outdated, clunky, and reliant on expired licenses.
The redesigned site will feature:
A fully restructured business directory system.
An interactive event calendar.
Geo-mapping integration for art installations/murals.
Streamlined Constant Contact integration.
A minimalist black-and-white art-gallery-inspired design to let photography and visuals take center stage.
The project includes a full audit, planning document, wireframes, and page restructuring to improve both user experience and site performance.
Rebuild and modernize the Cool Spring Downtown District website for improved performance, design, and functionality.
Consolidate and organize all content types: business directory, events, property listings, and community news.
Create an interactive, visually engaging user experience that highlights Fayetteville’s art, culture, and lifestyle.
Develop a mega menu that helps users explore easily by audience type (residents, businesses, visitors, supporters).
Integrate advanced SEO tools and Constant Contact for newsletter subscriptions.
Design a structure that’s easy for the nonprofit team to manage internally post-launch.
Ensure full mobile optimization and ADA accessibility
Copywriting: Beth Hess, Keys to Your Brand
Gary Kittredge
Coram Deo Liberia
June 2026
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