Is this just SEO with a new name?

No, though they feed off of each other, at least for now. SEO works to rank your page in a list of results. AEO works to get your business named inside an answer, where there is no list and no second page. The tactics overlap in places, because both reward clear content and clean technical structure, but the target is different and so is the measurement. Ranking third for a keyword and being one of three businesses an AI recommends are not the same outcome. Plus, it has been proven that people searching with AI have a tendency to be more intentional buyers. Therefore, if your business is recommended or cited, the possibility of them considering your business is greater than showing up in a list on Google.

How are AEO answers even measured?

We run a defined set of prompts against six platforms on a recurring schedule and record what comes back. That includes how often you appear, how you are described when you do, which competitors are named instead of you, and which sources the answer was built from. Because AI answers change from week to week, a single spot check tells you nothing. Continuous tracking against a consistent prompt set is what turns it into data you can act on.

Which AI platforms do you track?

ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. We track all six because visibility on one platform does not predict visibility on the others. A business that appears everywhere has genuine authority. A business that spikes on one platform and disappears on the rest usually caught a quirk in a single model, and that is worth knowing before you celebrate.

How long before I see results with AI tracking?

Your first report establishes the baseline, and meaningful movement typically shows within two to three months of consistent work. This tends to move faster than traditional SEO because the field is less crowded, for now. Most businesses in most markets have done nothing here yet, which means the position is often open rather than defended. What determines speed is how quickly findings turn into changes on your site, which is why implementation hours are built into every cycle.

What do I need to do for AEO services to work?

AI tools retrieve from a variety of sources and favor certain ones depending on your market. For your website, it pulls from pages that are well-structured and technically sound. If your current site meets that bar, we work with it. If it does not, we will tell you what specifically is blocking you and what it would take to fix, and often the answer is targeted repairs rather than a rebuild. We are not going to sell you a website to solve a content problem. Instead, we will make recommendations for you to help grow your visibility in AI search results, which could include updating your website, starting a blog, optimizing for SEO, improving your social media content, and more.

What if AI search does not matter in my industry?

Then we should find that out before you spend money on it. We can look at how your market is currently being answered and whether your audience is asking these questions at all. Some industries are already deep into this shift and some are not there yet. If the data says your budget works harder somewhere else, that is what we will tell you.