Cape Fear Botanical Gardens

Project Details:

Cape Fear Botanical Garden is a 501(c)3 non-profit that connects everyone to nature. The organization has Education programs for children and adults, Private Venue locations, and places where you sit in silence and reflect on your day. Cape Fear Botanical Garden has operated a website for some years. With advancing technology and the growing need to offer a user-friendly online experience, Cape Fear Botanical Garden needs to redesign its website to align with the goals of the business and the target audience.

Cape Fear Botanical Garden needs a website that functions as a powerful marketing and communications tool to attract new visitors and donors, position itself as a thought leader in the industry and provide credibility to potential joint venture partners.

Cape Fear Botanical Garden has approached Second Click Media, LLC to design and develop a new website.

GOALS

1. Cleaner Look: Achieve a simplified design despite the complexity and abundance of information that needs to be communicated.
2. Enhanced User Navigation: Improve the website’s navigational structure to help users easily find what they are looking for, including general admission, workshop registration, private event space rental, and other services.
3. SEO Optimization: Ensure the website is optimized for search engines to maintain and improve its visibility.
4. Integration with TAM: Seamlessly integrate the site with The Assistant Manager (TAM) for ticketing, membership, fundraising, and other functionalities.
5. Simplified Back-End: Provide a user-friendly backend interface for staff to update the calendar, pages, and other content independently.