Lafayette Village is a mixed-use destination in Raleigh, North Carolina, offering a curated collection of local restaurants, retail shops, services, and community events. Designed to feel like a European-style village, Lafayette Village serves as a gathering place for families, professionals, and visitors seeking dining, shopping, and experiences in one centralized location.
Owned and operated by KDM Development, Lafayette Village is part of a broader portfolio of mixed-use developments, each with its own identity and audience.
Lafayette Village has identified a need to modernize its website to better reflect the experience of the property, clearly communicate what the Village offers, and improve usability for time-conscious visitors.
The current website lacks clear calls to action, relies on outdated design and technology, and does not effectively support events, directory browsing, or mobile users. As a result, visitors struggle to quickly understand what Lafayette Village is, what businesses are located there, and how to engage with the space.
Lafayette Village has approached Second Click Media to design and develop a new WordPress website that prioritizes user experience, storytelling, mobile-first design, and long-term maintainability, while supporting future growth, events, and social media marketing.
Clearly communicate what Lafayette Village is within the first few seconds of landing on the site
Improve user experience so visitors can quickly:
Find places to eat, shop, and visit
View events and activities
Understand the atmosphere and value of the Village
Create a modern, visually engaging design that reflects the character of Lafayette Village
Build a flexible foundation that supports:
Ongoing event promotion
Directory updates
Social media and marketing efforts
Improve mobile usability and accessibility
Ensure the website is easy for internal staff or vendors to maintain post-launch
Photography and Videography: Listing Lens Photography
Gary Kittredge
Coram Deo Liberia
June 2026
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