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Ellis Family Law

Project Overview

Ellis Family Law has partnered with Second Click Media to redesign and rebuild their website to reflect a more elevated, high-end brand presence aligned with their reputation and expertise in family law. The firm’s goal is to be known as the trusted, go-to family law attorney in Raleigh, Durham, and surrounding areas, and the website must visually and strategically support that positioning.

In addition to branding improvements, the current website’s technical health is significantly compromised. The backend structure, outdated framework, and performance issues are slowing down updates, limiting flexibility, and increasing the risk of security vulnerabilities. These technical limitations not only make internal management difficult but also impact site speed, SEO performance, and long-term scalability. A full rebuild on a clean WordPress framework is the most responsible and future-proof solution.

This project includes strategic planning, custom design, WordPress development, SEO structure implementation, ADA review, quality assurance, and a structured launch process.

GOALS

Elevate Brand Positioning:

The new website will reflect a sophisticated, high-end legal brand that communicates authority, discretion, and strength in complex family law matters.

Establish Regional Authority: 

The site structure and SEO foundation will position Ellis Family Law as a leading family law firm in Raleigh, Durham, and surrounding communities.

Rebuild the Technical Foundation: 

The new site will correct current backend and performance issues, creating a secure, stable, and scalable platform.

Improve Conversion Quality: 

The website will strategically guide potential clients toward consultation through clear service pathways and confident calls-to-action.

Published

August 2026

Deliverables

[ How We Work ]

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Reimagine your website as your best sales rep, and your marketing runs with purpose (not panic). Because the impact you make actually matters, and the right person is one click away from finding out.

Raleigh North Carolina Website Designer | Second Click Media
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