In the post-COVID age, having an engaging online presence is not just an option; it’s a necessity for sustainability growth. Websites have now become more than just a digital business card, they act as a representative of your business 24/7 while collecting customer information, booking appointments, selling products, providing important information for potential customers as well, and more.
This is where WordPress stands out from among the pack of other website platforms such as Squarespace and Wix. WordPress’s expansive plugin ecosystem and theme availability provide a customizable platform that caters to every possible need, from simple blogs to complex e-commerce websites.
In this article, we will discuss our favorite 8 reasons why we recommend building your website in WordPress.
1. Unmatched Versatility
WordPress’s Plugin Ecosystem and Theme Availability: One of WordPress’s most significant advantages is its extensive plugin ecosystem and wide range of themes. Plugins are functions you can insert on the backend without having to code; you can “plug it in” and are all set.
This versatility allows us to customize each website according to our clients’ unique needs and preferences. Whether it’s a portfolio, an online store, or a membership platform, WordPress’s adaptability ensures we can build a site that perfectly aligns with your requirements.
2. Ownership and Control
Complete Ownership of Your Website: Unlike proprietary platforms that come with restrictive terms of service, self-hosted WordPress provides complete ownership of your website and its content. This means you can move your site to any hosting provider at any time without losing any content or having to start from scratch, giving you unparalleled control over your online presence.
A factor most people don’t consider when building a website is, what happens if the 3rd party who hosts your website goes under or you are no longer happy with their services? What will happen to your website? Owning what is yours provides freedom to grow and change as your business changes.
Freedom with Your Content: On a self-hosted WordPress site, you have complete control over your content. This freedom is crucial for businesses that view their website and its content as a long-term asset, allowing them to use and export their content as they see fit.
3. Open-Source Software
A Collaborative Effort: Being open-source, WordPress benefits from a global community of developers and experts who continually work on enhancing its features, security, and performance. This collaborative environment ensures that WordPress stays at the forefront of web technology, offering robust solutions that meet the evolving needs of the digital world.
Staying Current with Web Technologies: WordPress is regularly updated to incorporate the latest web technologies and security enhancements. These updates ensure your website remains compatible with new internet standards and devices, providing a smooth and secure user experience.
4. SEO-Friendliness
Built for Visibility: WordPress is designed with SEO in mind, making it easier for your website to achieve high rankings on search engines. With the right plugins and configurations, optimizing your site for better visibility becomes a breeze.
5. Ease of Use
User-Friendly Interface: WordPress’s dashboard has come a long way in the last few years in making it easy for non-technical users to manage their website’s content and settings. This ease of use extends to all aspects of website management, from updating content to installing new plugins.
One of our favorite tools we use is Elementor, which is a page builder that sits inside the WordPress dashboard. The plugin provides great drag-and-drop features to building our pages and content, no coding required!
6. Scalability
Grow with Your Website: WordPress is scalable, meaning it can handle websites of all sizes, from small blogs to large e-commerce sites. This scalability ensures that as your business grows, your website can grow with it without the need for a complete overhaul.
7. Security
A Safe and Secure Platform: With regular updates and a wide range of security plugins, WordPress provides a safe and secure environment for your website, ensuring your data and your users’ information are well protected.
8. Customizable Design
Tailor-Made Websites: With WordPress, the look and feel of your site can be easily customized to match your brand identity, thanks to its vast selection of themes and customization options.
Optimized for All Devices: WordPress themes are designed to be responsive, meaning your site will look great and function perfectly on all devices, from desktops to smartphones.
Conclusion
WordPress stands out as an unparalleled platform in the realm of website creation and management. Its versatility, ownership, and control aspects ensure that every user, from the tech-savvy developer to the non-technical business owner, can create a web presence that not only meets their current needs but also scales with their future growth.
With its open-source foundation, WordPress thrives on innovation, security, and community-driven improvements, ensuring that your website remains on the cutting edge of technology. Whether you’re looking to launch a personal blog, a bustling online store, or anything in between, WordPress offers the tools and flexibility to make your vision a reality.
