Crafting a Clear Business Message: The Power of Emotional Connection
In the realm of business, effective communication is the key to connecting with your audience. When you talk about your business, your message should swiftly
Brand Development
Let's make it easy for your customers to understand your business. By having clear messaging and a unique value proposition, you can stand out from the crowd and make a deeper connection with your audience.
Description
The ability to describe what your business does in just one compelling sentence will be a huge asset to you as you talk about it with others.
Brand development is focused on creating a unique personality and identity for your business, ultimately setting you apart from the competition. Through various strategy exercises, we develop your business a voice and a tone that people can recognize and relate to.
We find tune your messaging to express your unique value in a way that resonates with your target audience by speaking their language. Think of it like creating a character for your business, with its own values, beliefs, and style. When done well, brand development can help your business build trust and credibility with others and ultimately play a large factor in the grow and strategy of your business.
Define Your Mission
Using various techniques to create a user-friendly, visually appealing, and persuasive website that encourages visitors to take specific actions
Clarify Your Value
A cohesive brand look across all platforms, to enhance your brand recognition while building trust and credibility with your audience
Connect with More Clients
The thing that makes people say, "I choose you!" and helps create loyal following
What's Included
Represent your business in a way that resonates
The brand development sessions are facilitated by our team and includes all relevant stakeholders from your organization. These workshops are interactive and can vary in length from a few hours to a few meetings over a number of days, depending on the size of your team and the scope of the project.
Branding Script
Ensure your messaging connects with your ideal customer and builds trust from the customer's point of view so that you can better communicate the benefits of your offerings or services.
Logo Concepts
Brainstorm a variety of icons, graphics, and logos that communicate your brand scripting and mission clearly in a visual format. Ultimately getting you started off on the right foot with any designer.
Digital Profile
Receive a recommended design kit so your digital marketing is consistent in its design, easily recognized by your audience, and translates well to the web.
And More...
Let us build a strong connection between your brand and clients
We are eager to support you in being able to develop deeper connections with your clients, increase your reach, and feel confident in the direction of your business.
Frequently Asked Questions
Does your team design the logo?
The brand development service is designed to set you up before speaking with a logo designer, which will help direct and deliver a logo that best represents your brand. If you already have a designer, we are more than happy to collaborate in getting you want you need.
Also, our team is more than happy to help in develop a logo in addition to your brand development, just ask one of our team members about getting started!
How much does brand development cost?
The cost will range from $1000 – $2500 depending on your business’s needs and budget as well as your desire for a rebrand or logo development.
What if I already have a logo?
Awesome! If you are happy with your current logo, we will combine our strategies and your messaging to ensure your business translates well online through colors, graphics, copywriting and more.
What is the different between brand development and a digital strategy?
Brand Development is focussed on WHO YOU ARE and WHAT YOU OFFER in a way that is clear and connects with the right people. A digital marketing strategy answers the HOW questions, how do you connect with your audience, how do you deliver your services, and how will you grow your business and increase your reach.
How long does this take?
Timeframe varies depending on the scope of the project and where you are at in your business journey. We often start off our clients on brand development before venturing to other services, unless their brand is already well established.
How do I know if I need a new brand development?
Does your customers often get confused about the benefits you can bring them? Do you feel like you have to over explain yourself when talking to someone new?
Resources for Branding
Why Effective Brand Communication is Key to Success
Brand communication is a critical aspect of any business’s marketing strategy. It’s the way a brand conveys its values, identity, and promises to its audience.
The Psychology of Unique Value Propositions: Influence and Connect with Your Audience
As a small business owner or entrepreneur, it is vital in today’s digital world to make the most out of your website. Potential customers find
