4 Questions Business Owners Should Be Asking About Websites & Marketing
Over the last 5 years, I have found a common thread that small businesses and nonprofits are getting duped into thinking that all we need
Digital Marketing Strategy
A big-picture plan that outlines how you're going to use digital platforms to reach your audience. A key tool for any business that wants to succeed online.
Description
The purpose of a Digital Road Map is to make sure you and your team are in alignment, that you understand the target audience, why they will engage, and what actions we want them to take. Plus, it can be super helpful for identifying new opportunities and staying ahead of the competition.
The tools provided to you through Digital Road Mapping sessions will set you up for a successful logo design, website build, business launch, or overall marketing strategy based on the goals, brand, and vision you have for your business.
Define the Problems
Clearly define the problems of your audience and how you empathize to meet their needs
Present the Solutions
Communicate the specific benefits that the business provides in a intriguing and compelling way
Offer Unique Value
The thing that makes people say, "I choose you!" and helps create loyal following
What's Included
Stay focused on what really matters
Spend a little time now to save yourself from wasting time and money in the future building the wrong thing. Instead, continue to grow your audience with an organized content plan aimed to build trust and continue the client relationship.
Strategy Meetings
A detailed review of your marketing plan, and how to best optimize your website to bring in revenue. Includes Marketing Roadmap and Tool Recommendations.
Branding Script
Ensure your messaging connects with your ideal customer and builds trust from the customer's point of view so that you can better communicate the benefits of your offerings or services.
Customer Journey Framework
Properly guide visitors with each click, taking them from interest to engagement by understanding their interactions, motivations, and desires so that your website is doing what it should be.
And More...
Let us develop an overall strategy to guide your efforts
We are eager to support you in being able to develop deeper connections with your clients, increase your reach, and feel confident in the direction of your business.
Frequently Asked Questions
What is a digital marketing roadmap and why do I need one?
A digital marketing roadmap is a high-level overview of the areas you need to focus on to get to your end goal. Let’s build a target together so you know what you are aiming at and how to achieve what is possible. We specialize in how your website design and technical backend plays into your overall services.
We have experienced numerous times a lack of alignment from one idea to the next and from one team member to another. Save yourself time and effort by taking each step in the same direction…forward.
How do I determine which digital marketing channels are best for my business?
We start with what you are trying to accomplish and to who you are trying to serve. Depending on your audience, we can make recommendations for areas you can improve on in order to connect with the right people.
How do I measure the success of my digital marketing efforts?
Honestly, there is not silver bullet to determine outcomes, however, we can guide you with proven strategies that move the needle in the right direction. Whether you want to increase sales, enhance creditability, or drive traffic to your website, we will help you understand the metrics that actually matter.
Once I have a roadmap, then what?
Now that you have a branding script and your customer journey outlined, you are set up for a more successful ad campaign, website build, or clear direction for your team moving forward. Whether you continue working with us or decide to do it on your own, we want to ensure you have the right tools in place.
Resources for Digital Strategies
Crafting a Clear Business Message: The Power of Emotional Connection
In the realm of business, effective communication is the key to connecting with your audience. When you talk about your business, your message should swiftly
Why Effective Brand Communication is Key to Success
Brand communication is a critical aspect of any business’s marketing strategy. It’s the way a brand conveys its values, identity, and promises to its audience.
