4 Questions Business Owners Should Be Asking About Websites & Marketing

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Over the last 5 years, I have found a common thread that small businesses and nonprofits are getting duped into thinking that all we need to do is throw money at digital marketing and “voila, it works like magic.” If a business wants more leads…just add this popup to the website, or the latest all-in-one tool is all someone needs to manage business operations. 

Well, some of those solutions have validity, but it is slightly more complex than that. With marketing “experts” being so good at selling you the “thing”, the result ends up not being all it was cracked up to be.  With so many options, finding the right solution can be daunting. 

What is missing then? It is a strategic partnership of someone who knows how to call the plays, not just execute them. In this article, I will cover 4 of the most common questions asked in our agency and include 4 questions YOU SHOULD BE asking before your next website build or marketing initiative. 

The solution isn’t just implementing tactics but understanding the context, goal, and changing landscapes.

1. How Much Does This Cost?

It’s natural to start with the cost. Every business has a budget, and you need to ensure that your investment will pay off. However, focusing solely on cost can lead to compromising on quality and features. 

For example, just because you have a website does not mean you magically will appear on the first page of Google searches. Yes, it is a good start, but if a business has the goal of being found on Google, search engine optimization is an additional cost and time for doing it right.

2. How Long Will This Take?

Time is money, and knowing the project timeline is essential for planning. But, a faster turnaround doesn’t always mean better quality. Would you rather pay less and have it take longer or pay more and have it done quicker? You have 2 of 3 options: good, on-time, and cheap, but you can’t have all 3.

It’s important to ask about the process and what each stage involves to ensure a thorough and thoughtful approach to building your website or planning your marketing strategy.

3. Why Does It Cost So Much?

Sticker shock can be real, especially with website development, design, or marketing in general. Instead of fixating on the price, delve into what drives the cost. Don’t be afraid to ask for a detailed receipt of what you are paying for, and if you ever aren’t sure…just ask! Any reputable marketing company (and yes, they would agree with me here) would tell you what you are paying for without the occupational lingo.

Keep in mind, high-quality design, robust functionality, and reliable support come with a price, but they also ensure your website is an asset to your business…not just an expense.

4. What Is Included in Your Services?

Knowing what you’re paying for is critical. However, a list of services doesn’t always translate into a successful website or marketing effort. You need to understand how these services will be tailored to meet your specific business goals and how they will be implemented effectively. Again, business owners need a partner to call the plays, not just execute them.

1. What Kind of ROI Can I Expect?

Switching the focus from cost to return on investment (ROI) shifts the conversation towards value. A well-designed website or marketing strategy should generate leads, increase sales, and enhance your brand image. Any service provider worth their salt will build the plan based on your individual goals. 

Ask your website builder or marketing specialist for case studies or examples of how they’ve achieved ROI for other clients. Understanding the value you’re getting for your money is crucial.

2. What Information Do You Need from Me?

Collaboration is key to a successful project. Understanding what input is required from the business owners ensures that the project aligns with your vision and business needs. This question helps set clear expectations and fosters a collaborative relationship with any marketer.

Often business owners fail to realize how much feedback and input is required to implement a marketing plan. Everyone is different when it comes to the level of delegation but laying the groundwork at the beginning is crucial for any successful marketing.

3. What Can I Expect When This Project Is Over?

A great website project or marketing campaign doesn’t end at launch. Ask about post-launch support, regular touch base reviews, and ongoing maintenance to ensure your website and campaigns remain up-to-date and continue to perform well. 

4. Can You Explain How Your Services Will Help Me Reach My Goals?

Your website should be a tool to achieve specific business goals, whether it’s increasing sales, improving customer engagement, or enhancing your online presence. Discussing your goals and understanding their unique strategies and services will help you achieve long-term success. Remember, business owners don’t just need a service, they need a marketing partner.

By asking these insightful questions, you’ll be better equipped to choose a website builder or marketing specialist who not only understands your needs but can also deliver a strategy that drives your business forward. 

Book a consultation call today to start your journey towards a successful online presence.

Picture of Erin Jenkins
Erin Jenkins

After a decade of working with non-profits and small businesses, Erin uses her customer service and creative strategy to help businesses improve their communication online. She wants to see organizations effectively grow their impact in today's growing tech culture.

Erin Jenkins is the Founder and CEO of Second Click Media and currently focuses her efforts on website redesigns and developing her client's branding strategies.

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